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Journalism

Journalism is evolving rapidly as digital media reshapes the news landscape alongside traditional print and broadcast outlets. This page provides an overview of journalism careers, including job roles, required skills, entry routes, job search advice, and useful resources.

pile of newspapers

There are different routes into journalism including: freelancing; a graduate scheme on a national news provider; and a postgraduate qualification with its in-built work experience and opportunities to build a network. All will require an enthusiasm for the work and a determination to work in this competitive industry: simply enjoying writing isn't enough. But don't panic: there are plenty of ways you can explore whether you've got what it takes to succeed in journalism while you're at Oxford (see the Experience section below).

Types of Job

Finding your niche with so many choices in journalism can seem daunting. As a starting point, however, think about the topics you are interested in, eg education, fashion, politics, sports or the economy. It’s also helpful to think about the type of journalism you are aiming for:

  • Broadcast journalist
  • Features writer
  • Columnist
  • Opinion writer
  • Magazine journalist
  • Newspaper journalist
  • Sub-editor
  • Freelance writer

A number of Oxford students ask about broadcast journalism in particular. Broadcasting generally encompasses any audio or visual programming that is disseminated to a large audience through radio, podcasts, the internet, streaming platforms or television.

Typical employers of journalists

  • Newspapers
  • Magazines
  • News agencies
  • Websites
  • Radio stations
  • Television companies
  • Periodicals/journals publishers
  • Social media platforms
  • Podcast producers

Freelance and portfolio careers are becoming the norm (as many organisations are seeking to reduce staff costs), so it’s important to consider whether you are potentially suited to the 'freelance' lifestyle – which may include irregular work patterns and a level of financial insecurity.

Sector information

Using AI in journalism applications

AI in Applications

While employers look for tech-literate graduates, they also expect you to use AI ethically and appropriately. AI is used widely in a wide variety of organisations to speed up processes and improve efficiency according to professionals we’ve heard from at Careers events. But before you are tempted to do the same during an application process, we advise that you: 

  • Check the stance of companies you are targeting. Many have published their policies on AI on their websites.
  • Keep in mind that recruitment teams want you to be honest and authentic in your applications and it is difficult to achieve that if you use AI to draft your answers. In using generative AI, you risk sounding generic and uninteresting.  
  • The view on AI varies hugely between employers. In the Careers, University of Oxford Annual Employer Survey conducted in May 2025, we asked recruiters: ‘Do you allow or encourage the use of AI tools in the application or assessment process?’. Only 15% answered yes: half of employers replied no, they do not want you to use AI in your applications.
  • Organisations in this sector hire individuals with good communication skills – have faith in your own skills and be authentic.

We also recommend that you read the Careers guidance on the Use of AI in Job Applications and Assessments and the University’s position on the use of generative AI Tools to support learning.

AI in Journalism  

The use of artificial intelligence in journalism is a hot topic and things are moving at breakneck speed. The National Union of Journalists is working with other unions and is a member of Creative Rights In AI Coalition and holds a seat on the UK government's AI and copyright Working Group. Under the umbrella ‘Journalism by Humans’, the NCJ is committed to exposing fake attribution of content to journalists, inaccurate data in AI generated content and campaigns for greater transparency on the data sources used to inform and train generative AI technologies.

Oxford’s own Reuters Institute for the Study of Journalism is focusing on three main priorities when it comes to AI: evidence, engagement and expansion. It investigates the impact, potential, limitations and use of AI on journalism and in newsrooms.  You can watch and read about its conference findings from March 2025 here.

Similarly, the London School of Economics has launched Journalism AI, an initiative that empowers news organisations to use artificial intelligence responsibly. 

The Press Gazette regularly publishes content on AI in journalism. The Reuters Institute for the Study of Journalism has various podcasts on AI and journalism

Following the above media platforms will help you keep up to date with the impact of AI in the profession. 

CareerConnect Vacancies

CareerConnect Events

Read the Oxford Guide to Careers

To explore an overview of the sector, including entry points, possible roles, and insights from Oxford alumni, download the Oxford Guide to Careers.

Read the Guide