Campus Ambassador for The Times and High Fliers - High Fliers Research
- Employer: High Fliers Research
- Closing date: 11-Sept-2026
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Journalism is evolving rapidly as digital media reshapes the news landscape alongside traditional print and broadcast outlets. This page provides an overview of journalism careers, including job roles, required skills, entry routes, job search advice, and useful resources.
There are different routes into journalism including: freelancing; a graduate scheme on a national news provider; and a postgraduate qualification with its in-built work experience and opportunities to build a network. All will require an enthusiasm for the work and a determination to work in this competitive industry: simply enjoying writing isn't enough. But don't panic: there are plenty of ways you can explore whether you've got what it takes to succeed in journalism while you're at Oxford (see the Experience section below).
Finding your niche with so many choices in journalism can seem daunting. As a starting point, however, think about the topics you are interested in, eg education, fashion, politics, sports or the economy. It’s also helpful to think about the type of journalism you are aiming for:
A number of Oxford students ask about broadcast journalism in particular. Broadcasting generally encompasses any audio or visual programming that is disseminated to a large audience through radio, podcasts, the internet, streaming platforms or television.
Freelance and portfolio careers are becoming the norm (as many organisations are seeking to reduce staff costs), so it’s important to consider whether you are potentially suited to the 'freelance' lifestyle – which may include irregular work patterns and a level of financial insecurity.
While employers look for tech-literate graduates, they also expect you to use AI ethically and appropriately. AI is used widely in a wide variety of organisations to speed up processes and improve efficiency according to professionals we’ve heard from at Careers events. But before you are tempted to do the same during an application process, we advise that you:
We also recommend that you read the Careers guidance on the Use of AI in Job Applications and Assessments and the University’s position on the use of generative AI Tools to support learning.
The use of artificial intelligence in journalism is a hot topic and things are moving at breakneck speed. The National Union of Journalists is working with other unions and is a member of Creative Rights In AI Coalition and holds a seat on the UK government's AI and copyright Working Group. Under the umbrella ‘Journalism by Humans’, the NCJ is committed to exposing fake attribution of content to journalists, inaccurate data in AI generated content and campaigns for greater transparency on the data sources used to inform and train generative AI technologies.
Oxford’s own Reuters Institute for the Study of Journalism is focusing on three main priorities when it comes to AI: evidence, engagement and expansion. It investigates the impact, potential, limitations and use of AI on journalism and in newsrooms. You can watch and read about its conference findings from March 2025 here.
Similarly, the London School of Economics has launched Journalism AI, an initiative that empowers news organisations to use artificial intelligence responsibly.
The Press Gazette regularly publishes content on AI in journalism. The Reuters Institute for the Study of Journalism has various podcasts on AI and journalism.
Following the above media platforms will help you keep up to date with the impact of AI in the profession.
To explore an overview of the sector, including entry points, possible roles, and insights from Oxford alumni, download the Oxford Guide to Careers.