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Interview technique

Good interview performance starts with good preparation. This page provides guidance on interview technique, including how to prepare, communicate your experience effectively, and perform with confidence on the day.

a person being interviewed

Where to start

An interview won’t be a general knowledge test, but you should have an understanding of what is going on in the world at large. Ahead of an interview, it is important to prepare to give yourself the best chances of performing at your best on the day. Here are some points to consider.

Learn About the Sector and Organisation

Most employers will expect you to display some understanding of their business, its size, its products/services and the sector in which it operates. Ask yourself:

  • What do I know about this organisation?
  • What attracts me to this organisation?
  • Who are the organisation’s competitors?
  • How does this organisation relate to its competitors?
  • What have I done to find out more about this organisation?
  • What issues are affecting, or are likely to affect the sector?
  • How is AI affecting the sector?
  • How is the market changing or developing? How are the organisations in it responding?

It is a good idea to watch/listen to reputable news programmes or read a quality newspaper every day in the lead-up to your interview, and to think, or talk with friends, about current news stories and issues of importance, in case they come up on the day of interview. 

Useful research tools

You can use the internet to search for information from newspapers and journals relevant to the sector to which you are applying. More specifically, the following resources may be useful:

  • Google News – aggregates somewhere in the region of 50,000 news services. You can also set up Google Alerts for particular keywords, e.g. a company name, so that you know when that company has been in the news around the world.
  • Employers’ websites.
  • LexisNexis – use this archive of worldwide newspapers and journals to search for recent news about the employer (available from ox.ac.uk domain machines, or use the Oxford VPN).
  • FT company reports – a free service offering company reports (either for download or by post) from several hundred companies. Most companies will also send out a copy of their Annual Report to enquirers.
  • Financial Times – students have access to a free subscription of the FT using their single sign on.
  • Rocket News – a five-day international news archive, available free of charge. It is useful if you are away from Oxford and cannot use LexisNexis.

Further information

Video

Tips to ace a job interview from Dr Chris Jeffs, Careers Adviser at Careers, University of Oxford.