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Generating Career Ideas

Effective career planning emerges from combining self-awareness with research into industries and roles to find a fit that is right for you.

Five hanging light bulbs against a dark blue-to-black gradient background. The bulb on the far left is brightly illuminated with a blue glow, while the other four remain unlit, symbolizing a standout idea, innovation, or inspiration.

A degree opens up a wide variety of potential career directions and it can be hard to decide what you want to do after graduating. This briefing will help you make a start in exploring your personal preferences and researching the roles and sectors that you might enjoy working in. It should be useful whether you are:

  • beginning to think about possible future roles for the first time;
  • assessing ideas and alternative directions, including options around further study; or
  • revisiting ideas, or even considering a change of direction.

The simple idea at the heart of career planning is that people often find greatest career satisfaction when their work reflects their personal ‘career drivers’ and offers scope both to apply their knowledge and skills and continue to learn and develop.

When generating ideas it helps, therefore, to look inwards as well as outwards.

  • Creating a grounded understanding of who you are and what your ‘career drivers’ look like is one piece of the puzzle.
  • Researching roles and opportunities that could be a good ‘fit’ for your knowledge, skills and personal preferences helps link this to the job market.

DPhils and research staff should also read our web page What’s Next for You?, which examines future scenarios for people with research backgrounds, whether or not they intend to stay close to their academic roots.

Further information