Digital Wildfire project
Watch the latest Oxford Sparks animation on the Digital Wildfire project.

Latest Oxford Sparks animation looks at the pros and cons of our social media obsession

Stuart Gillespie

Our desire to communicate and interact on social media took off long before we considered how this vast and ever-growing mass of information might shape our world, for better or worse.

Scientists involved in the Digital Wildfire project in Oxford's Department of Computer Science are searching for ways to make sense of the huge volume of publicly accessible data that our social media obsession has created. They're exploring the pros and cons of social media, from its positive use as a communications tool to the harmful spread of misinformation and hate speech.

Learn about their work in the latest animation from Oxford Sparks.

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