Oxford Skyline
Oxford Skyline
Credit: Greg Smolonski. This image comes from Oxford University Images

About PAD

The Public Affairs Directorate (PAD) is responsible for developing public understanding of the aims of the collegiate University and the diverse range of its research, teaching, education and innovation activities. The Directorate manages the University brand, organises its high profile events and promotes effective communication across the collegiate University.

PAD’s objectives:

Education: Explain and demonstrate the unique student offer and the experience Oxford provides for our undergraduate and postgraduate students.

Research: Promote Oxford’s work that enhances the lives of millions, solving real-world problems.

People: Promote Oxford as a great place to work, supporting the University’s efforts to attract, recruit and support talented individuals and provide a diverse, inclusive, fair and open environment that allows staff to grow and flourish.

Engagement and partnership: Promote and support Oxford’s efforts to enhance public engagement, knowledge exchange and innovation culture, thereby ensuring that our research and education benefit wider society.

Ensuring Oxford’s future: Promote Oxford’s innovative funding and philanthropy; growth and renewal plans (ie facilities and housing) and ‘One Oxford’.

PAD comprises six teams:

University Communications

Deliver news and information about the University and its achievements to the public and media globally. Highlight key new University initiatives, including progress on student access.

The team’s Government and Community Relations Officer liaises with central and local government and with community groups around Oxford, engaging with them on the University’s key ambitions and higher education issues.

Quad, the online and print alumni magazine, keeps former students in touch with the latest news and views about the University and the city.

Research and Innovation Communications

Communicate Oxford’s world-class research, innovation and academic expertise to a range of important audiences, telling the stories that show the positive impact Oxford research and innovation is having on people’s lives and the advancement of knowledge around the world.

Campaigns & Digital Communications

Lead on corporate campaigns and promote the work and activities of the collegiate University through a range of digital communications. These include the University’s main public-facing website and social media channels.

Internal Communications

Lead on communications and engagement with staff. Manage University-wide channels, including all-staff emails, the online Staff Gateway, internal magazine Blueprint and the electronic Blueprint Bulletin. The team also coordinates the Communications Community network. Members of other PAD teams produce the weekly University Gazette (during term time) and the alumni magazine Quad.

Brand & Design

Management of the University brand including advice on internal use of the brand; brand guidelines, digital files and templates and the management of brand licensing for external use.

Design and production of flagship publications including: the Undergraduate Prospectus, the Graduate Prospectus, the Annual Review, the Financial Statement, Oxford in Brief, graduation brochures, the Annual Admissions Report and outreach brochures. Production of digital assets and printed items for PAD campaigns.

Design and sale of branded conference items. Production of photography and management of the shared University image library. Management of the Gift-in-Kind print service. Production of the University Gazette: printed and digital versions. Typesetting and production of the University Calendar. Proofreading of key publications.


Conception and delivery of over 40 high profile events annually, including ceremonies, lectures, visits by Heads of State and building openings. Our events showcase the University’s teaching, research and innovation and many are on behalf of the Vice-Chancellor. We also offer online guidance for organising and promoting events and provide advice on all aspects of event delivery.

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