Maggie Mustaklem

DPhil Student, Departmental Researcher, Oxford Internet Institute


Maggie Mustaklem is a doctoral researcher and creative director focusing on the implications of AI in design.

Designers used to turn to books and magazines to search for inspiration. Now they primarily search online, using social media tools like Pinterest and Instagram. These social media platforms use 'everyday AI', including Natural Language Processing (NLP), machine learning and computer vision. Their use in design research may influence what is sketched, prototyped and ultimately produced. My doctoral research at the Oxford Internet Institute is investigating how this 'everyday AI' is changing design inspiration.

Maggie’s research project, Design Interrupted, centres on the 'everyday AI' in platforms like Pinterest, Instagram (and increasingly generative tools) that designers and architects use to search for inspiration. She is interested in how these tools may be flattening what designers see for inspiration, influencing what they ultimately produce. Watch How do you find inspiration? here: Film (

Maggie is also involved with Better Images of AI and is working to improve AI’s visual identity across industries.

Maggie holds a Master of Arts in History of Design from the Royal College of Art and Victoria & Albert Museum and a Bachelor of Arts in Psychology from the University of Michigan.