Professor Ekaterina Hertog

Associate Professor in AI and Society, Oxford Internet Institute and Ethics in AI Institute


Professor Ekaterina Hertog’s research interests lie at the intersection of digital sociology and family sociology. She leads the ESRC-funded DomesticAI project that scopes new technologies’ potential to free up time now locked into unpaid domestic labour and measures how willing people are to introduce these technologies into their private lives.

First research findings are available as pre-prints here: The future(s) of unpaid work: How susceptible do experts from different backgrounds think the domestic sphere is to automation and The future of unpaid work: Estimating the effects of automation on time spent on housework and care work in Japan and the UK

Until December 2021, Professor Hertog was a research fellow at the GenTime research project, investigating gender differences in time use in East Asia. Her time use research looks at factors that impact the gender balance in the domestic division of labour, associations between children’s time use patterns and their natal family characteristics, and gender differences in time use at old age.

Professor Hertog’s earlier study of never-married single mothers in Japan that provides an in-depth analysis of Japanese women’s decision-making on childbearing issues and the related value systems was published as a book by Stanford University Press titled Tough Choices: Bearing an Illegitimate Child in Japan. Her other research includes an investigation of digital dating records from one of Japan’s largest matchmakers to scrutinise partner search processes, identifying the social factors that drive individual success and failure on the Japanese marriage market. She has published in journals such as Journal of Marriage and Family, Demographic Research, and PLOS One.