Dr Scott A. Hale
Associate Professor and Senior Research Fellow, Oxford Internet Institute
About
Dr Scott A. Hale is Director, Associate Professor, and Senior Research Fellow at the Oxford Internet Institute, where he leads the Equitable Access to Quality Information Lab (eaqilab). His research develops and applies computational and social science methods to understand how digital technologies, such as social media, large language models and algorithmic systems shape society, focusing on how people discover, evaluate and use information online to make important life decisions.
Expertise
- Large language model (LLM) alignment
- Equitable access to quality information
- Bilingualism and the spread of information between speakers of different languages online
- Online harms (hate speech, misinformation, fact-checking)
- Natural language processing, machine learning and AI to analyse large-scale social media data
- Computational social science
Selected publications
- Neural steering vectors reveal dose and exposure-dependent impacts of human-AI relationships (2025)
- The benefits, risks and bounds of personalizing the alignment of large language models to individuals. Nature Machine Intelligence (2024)
- The PRISM Alignment Dataset: What Participatory, Representative and Individualised Human Feedback Reveals About the Subjective and Multicultural Alignment of Large Language Models (2024)
- Claim matching beyond English to scale global fact-checking. In Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics, ACL 2021. Association for Computational Linguistics (2021)
- Demographic Inference and Representative Population Estimates from Multilingual Social Media Data. In Proceedings of the Web Conference 2019, WWW 2019, ACM
- Foreign-language Reviews: Help or Hindrance?, Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (2017)
- Political Turbulence: How Social Media Shape Collective Action. Princeton University Press (2015)
- Global Connectivity and Multilinguals in the Twitter Network. In Proceedings of the 32nd International Conference on Human Factors in Computing Systems, CHI’14, ACM (2014)
- Multilinguals and Wikipedia Editing. In Proceedings of the 2014 ACM conference on Web science (WebSci ’14). ACM
- Net Increase? Cross-lingual Linking in the Blogosphere. Journal of Computer Mediated Communication (2012)
Languages
English, Spanish, Japanese