Dr Rafael Ramirez

Professor of Practice; Director, Oxford Scenarios Programme


Rafael directs the award-winning Oxford Scenarios Programme and he is Academic Director of the Oxford Networked Strategy Lab.

He is one of the world’s leading experts on scenario planning. As a researcher and advisor, Rafael has worked extensively with NGOs, corporations, inter-governmental organisations, governments and think tanks. He is the author of several books and many scholarly papers, and he sits on the editorial boards of three scenario planning journals.

Rafael holds a PhD from the Wharton School of the University of Pennsylvania and master’s degrees from York University in Toronto and Oxford.

Prior to coming to Oxford, Rafael was part of Shell’s scenarios team and Professor of Management in HEC in Paris. Rafael is fluent in French, Spanish, and English and he has worked on all continents.


  • Scenario Planning
  • Interactive and networked strategy
  • Aesthetics and business


English; French; Spanish