Dr Jonathan Reynolds

Academic Director, Oxford Institute of Retail Management, Deputy Dean and Associate Professor in Retail Marketing, Said Business School; Fellow of Green Templeton College


Dr Reynolds is one of the leading academic experts in the study of the retail sector internationally. He is particularly interested in electronic commerce and multi-channel retailing, innovation and entrepreneurship in retailing, retail productivity and skills, and the role of place in marketing and retail management. He works with both retailers and policymakers, both in the UK and internationally, and much of his research is conducted in association with retailers and industry bodies or draws upon their data and experience. Recent research partners include the British Retail Consortium, EuroCommerce and the Association of Convenience Stores. He is Co-Director of the ESRC’s Consumer Data Research Centre. In addition, his advice is also sought by government and industry bodies including HM Treasury, the Department of Business, Innovation and Skills, the European Commission’s Expert Group on Retail Innovation, the British Retail Consortium, and the UK Association of Convenience Stores. 

Watch online:

Leadership in a new retail landscape with Dr Jonathan Reynolds as part of the Leadership in Extraordinary Times series at Saïd Business School

Keeping the sparkle: A global perspective on luxury retail with Dr Jonathan Reynolds as part of the Leadership in Extraordinary Times series at Saïd Business School


  • Retailing
  • Consumer marketing
  • Electronic commerce and digital business
  • Marketing and technology
  • Consumer behaviour

Media experience

Dr Reynolds appears regularly on television and radio news and consumer affairs programmes in the UK and internationally. Within the UK he has also featured recently in The Guardian, the Financial Times, The Economist and the Daily Telegraph.