The Memeplex. The three regimes of online communication

In this presentation, I will discuss the 'New World Order' super-conspiracy theory to illustrate why it is so difficult to make sense of contemporary digital communication. I will argue that conspiratorial subcultures develop online through the overlap of three different by interfering communication regime: the regime of hypertexts (that corresponds to conspiracy theories), the regime of feeds (that corresponds to conspiracy influence networks), and the regime of memes (that corresponds to conspiracy meme complexes or ‘memeplexes’).