Whether we’re making an individual health decision or hearing a public health campaign, we all need to understand the pros and cons of different options open to us: the potential risks and the potential benefits. So how can healthcare professionals communicate such evidence? How can they help translate raw and meaningless numbers into useful information - and how to do it without slipping into unintended persuasion?
This free guest lecture with Dr Alexandra Freeman is from the Evidence-Based Health Care programme and is part of the Practice of Evidence-Based Health Care module.
Free and open to all. Please select the green 'register' button to book your place.
Dr Alexandra Freeman became Executive Director the Winton Centre for Risk & Evidence Communication after a career making science documentaries. The Centre researches ways to help communicate evidence across many different fields, from healthcare to policymaking, journalism to forensics, as well as providing tools and resources to help professionals in different fields communicate the numbers that they need to.