How could this unused bike revolutionise transportation? | University of Oxford

How could this unused bike revolutionise transportation?

Where does your bike go when you aren’t using it?

Cycle.Land

Thanks to an innovative Oxford startup the answer could be far more interesting than you might think.

Cycle.land have created a community of bike sharers that allows students, residents, bike shops, visitors and tourists to set up an account and lend and borrow bikes all over the world.

The whole process, from choosing and finding, to paying and returning, happens over your smartphone, and you can select bikes based on location, feature, type, price or brand to make sure you bag the perfect set of wheels.

It’s being billed as Airbnb for bikes, and could have a major impact on transport and the environment all across the globe.

So why leave your bike rusting in the shed, when it could be out earning you money?