Are you responsible for communications in your department or college? Would you like to find out more about best practice and share ideas with colleagues? These sessions are free of charge. Refreshments will be available and you are welcome to bring your own lunch.
The programme for Trinity term 2017 is now open. You can find the slides from this term's sessions below and from previous sessions on the previous workshops page.
These one-hour sessions give a high-level introduction to a current communications topic, with opportunity for questions and discussion. Numbers limited to 50-80, depending on room availability.
Reviewing the Staff Gateway
Took place on 5 June
The Staff Gateway on the University website is designed to provide easy, quick access to a range of useful information, but it is under-utilised and often staff are unaware of it completely. Annette Cunningham, Internal Communications Manager in the Public Affairs Directorate, talked through early plans to revise the Gateway and led an exercise to help develop a more useful internal communications site.
As this was an interactive activity session, no slides or audio recording are available.
Diversifying your audiences
Took place on 9 June 2017
Would you like your research stories to reach different audiences? Have you ever considered tabloid coverage? Journalist and former Managing Editor of The Sun Graham Dudman gave some engaging, practical and sometimes surprising insights into how you can engage with different audiences through media outlets – print and digital – that you might not previously have considered.
Audio recording to follow.
Introduction to the Public Affairs Directorate
Took place on 13 June 2017
This termly session is for those who are new to a communications role or to the collegiate University. It gives an introduction to the Public Affairs Directorate and the advice and services we provide.
Insights into marketing
Took place on 28 June 2017
The Josephine Fawkes, Head of Marketing and Communications at the Saïd Business School and members of her team talked about the range of channels and techniques that the team uses to successfully market a wide array of courses, events and activities as well as build the brand and reputation of the School. They outlined their approaches using a number of specific projects as case studies.
Audio recording to follow.
Informal discussion group
Held once a term, these one-hour sessions are an opportunity for informal discussion with communications colleagues to share ideas and good practice. No agenda, no presentations - just a chance to talk and learn. To encourage discussion and participation, numbers limited to 30.
Took place 6 July 2017
This informal session was a chance to meet members of the University Events Office and pick their brains about events issues, as well as to meet other colleagues doing similar work and learn from their experience.
These 2-3 hour workshops explore a communications topic more deeply. Given that these sessions are more interactive, numbers are limited to 30.
Measuring perception and reputation
Took place on 14 June 2017
For many institutions, measuring communications success is more about perception and reputation than the bottom line.Emma Duke, Head of Communication, Oxford Education at Oxford University Press and Tom Fryer, Ambitious Futures graduate in the Public Affairs Directorate, talked about their experience and research into this area.
Continuing Professional Development points
If you are a member of the Chartered Institute of Public Affairs, you can collect Continuing Professional Development points when you attend these sessions. You will need to sign in at each session you attend to be eligible.
- 5 CPD points when you attend 2 or more of the one-hour lunchtime sessions in a term (including the informal discussion group) - you will be issued with a completion certificate at the end of the term.
- 5 CPD points for each master class - you will be issued with a completion certificate after the session.
You can find the slides on the previous workshops page.