Details from termly meetings on past communications projects and campaigns ran by colleagues across the University.
What funders want from communications - November 2016
This session was a chance to hear directly from communications colleagues at some of our biggest research funders – the Wellcome Trust, the Medical Research Council and the Arts and Humanities Research Council – about what they need from communications, what works, what doesn’t and how we can help.
Writing a communications strategy - February 2016
This interactive workshop, with Vicky Pearson from the Public Affairs Directorate and Carolyne Culver from the MPLS Divisional Office, provided an introduction to the basics of developing a communications strategy and a chance to share ideas and discuss challenges.
Communicating and promoting events - November 2015
In this session, Guy Collender, Alumni Office, and Stuart Fowkes, Digital Communications Team in the Public Affairs Directorate, gave some hints and tips on how you can communicate and promote your events to different audiences, using tools such as social media and marketing to alumni.
Channels of communication - social media, websites, newsletters etc
Masterclass: Public speaking - October 2016
Are you nervous about the idea of standing up and speaking to a group? This practical workshop with Andrea Stewart, Head of Communications and Advocacy at the World Wide Antimalarial Resistance Network, and Vicky Pearson from the Public Affairs Directorate gave hints and tips for improving your confidence and skills, as well as giving some ‘hands-on’ experience.
Developing effective newsletters - December 2015
Newsletters can be a hugely valuable communication tool – or an ineffective drain on limited resources. Alison Brindle, Communications Manager in the Medical Sciences Division, and Jacqueline Pumphrey, Communications Officer at the Nuffield Departmentt of Clinical Neuroscience, gave some practical hints and tips for overcoming some of the common pitfalls in developing and managing newsletters, including decisions around frequency, format, content – and whether it is actually the right tool at all!
Master class: Reviewing your website - November 2015
Is your website in need of some TLC? Not sure where to start? This session, led by Stephen Sangar and Christopher Eddie from the Digital Communications team, talked through the steps and issues you need to think about in reviewing your website, including determining your objectives for your site, structuring your content, managing user testing and the role of analytics. There were also case studies from the Faculty of Law, Oxford Sparks and Wolfson College to illustrate how the process works in practice.
Running Surveys and Consultations - June 2015
Head of Internal Communications Susannah Wintersgill, and Annette Cunningham and Rob Markham from Estates Services, discussed the planning process for consultations and surveys, and provided top tips for questionnaire design, running focus groups and ways to maximise participation.
How to Behave Like a Broadcaster - May 2015
Andrew Greener, Managing Director of London-based video producer and consultancy Spectrecom Films, spoke about how to create engaging video content, including how it can be economically re-versioned for use with different audiences and across a range of platforms. Using real-life higher education case studies, he outlined what to think about when creating a video strategy and how to brief and work with suppliers to achieve the best result.
Social media best practice, insight and strategy - February 2015
Head of Digital Communications, Stuart Fowkes, discussed how to develop a social media strategy and offered advice about best practice.
Marketing, engagement and event management
Marketing campaign case studies: Mindgrowing and Curiosity Carnival - October 2017
Senior Communications Planning Manager in the Public Affairs Directorate, Victoria Pearson, and Interim Director of Communications and Marketing for Gardens, Libraries and Museums (GLAM), Susannah Wintersgill shared their insights on two large campaigns Curiosity Carnival and Mindgrowing (GLAM).
To view the information from this session please contact firstname.lastname@example.org requesting the following presentation: Marketing campaigns: Curiosity Carnival and Mindgrowing slides.
Insights into marketing - June 2017
The Josephine Fawkes, Head of Marketing and Communications at the Saïd Business School and members of her team talked about the range of channels and techniques that the team uses to successfully market a wide array of courses, events and activities as well as build the brand and reputation of the School. They outlined their approaches using a number of specific projects as case studies.
Masterclass: Measuring perception and reputation - June 2017
For many institutions, measuring communications success is more about perception and reputation than the bottom line.Emma Duke, Head of Communication, Oxford Education at Oxford University Press and Tom Fryer, Ambitious Futures graduate in the Public Affairs Directorate, talked about their experience and research into this area.
Communications at Oxford University Innovation - March 2017
Simon Gray and Gregg Bayes-Brown gave an insight into the communications and marketing strategy and activities at Oxford University Innovation, and how we can work together across all disciplines to support innovation communications.
What is public engagement with research? - June 2016
Public engagement is an increasingly critical part of research work across the higher education sector. Dr Lesley Paterson, Senior Facilitator and Coordinator, Public Engagement with Research in Research Services, outlined what public engagement with research actually means and kick-started some ideas about how it relates to our communications work.
Master class: Engaging the media with research - March 2016
Led by Matt Pickles and Stuart Gillespie from the News & Information Office, this in-depth session considered how to engage the media with research – from what makes a good story to what kind of information journalists need – with lots of real-world examples.
A beginner’s guide to community engagement - March 2016
Margaret Ounsley, Head of Government and Community Relations, talked through why community engagement is important and outlined some ideas to get you started.
Getting to grips with event technology - March 2016
Speakers from the Alumni Office, Saïd Business School and Events Office ran through the benefits and challenges of a range of event technologies for pre-event registration, on-the-day check-in and audience interaction.
An introduction to media relations - March 2015
Stephen Rouse, Head of the News & Information Office, explained what the news team does and how they can help you, as well as introducing the basics of media relations from what makes a good story to what kind of information journalists need.
Communicating with students - June 2016
Tara Jewell and Victoria Savage from the Academic Administration Division Communications Team provided an outline of the basics of communicating with students, including the sorts of channels available, the type of information they communicate and how they measure engagement.
Masterclass: Interviewing academics and translating technical language - March 2017
Maria Coyle and Chris McIntyre from the News & Information Office in the Public Affairs Directorate shared some hints and tips for interviewing academics and turning technical academic language into text that is understandable to lay audiences.
Equality and diversity issues in communications - March 2017
This session with Trudy Coe and Machilu Zimba from the University’s Equality and Diversity unit considered equality and diversity issues in the context of communications, the unconscious messages we may send through our words and images, and how we strike a balance between where we are currently and our aspirations.
Storytelling and narrative skills for public affairs - July 2016
Robert Holtom, narrative coach and writer, outlined the fundamentals of what makes a good story and explored how to apply storytelling and narrative skills to public affairs by writing compelling copy for various formats.
Grammar and style workshop - June 2016
Copywriter and proofreader Linda Loder provided an introduction to the latest update of the University Style Guide, part of the University’s branding toolkit, which enables documentation to be presented consistently across all communications. She shared top tips and practical measures for effective communication.
Writing for online channels - March 2015
We often hear that writing for the web is different. But why? And how? Using real world examples, Olivia Williams, Online Editor for the University’s alumni publication Oxford Today, and Georgina Brooke, Digital Content Editor in the Public Affairs Directorate, outlined why online content is different and introduced some of the basics of compelling and effective writing for websites and social media.
What's the story? Brushing up your writing and editing skills - January 2015
What makes a great story instead of a merely good one? Richard Lofthouse, the editor of Oxford Today, discussed writing and editing skills, and the nuances of academic conventions versus journalistic ones, and how to negotiate both.