Will AI revolutionise marketing and customer experiences? Or is it over-hyped and something to be more cautious about?
Artificial intelligence (and the data fuelling it) is a current hot topic in all business disciplines. This is certainly true for marketing, where AI-based technologies and techniques can be found almost everywhere, from digital advertising platforms to social media to customer analytics and even in consumers’ hands in their devices. But what does all this mean for marketing?
Join Professor Andrew Stephen, Associate Dean of Research and L’Oréal Professor of Marketing at the Saïd Business School, University of Oxford, and an expert on marketing and technology for a webinar in which he will share his perspectives on the potential for AI in marketing.