Why bother to look at art?

Event date
Event time
12:15 - 13:15
Saïd Business School
Park End Street
Event cost
Free admission
Target audience
Parents, Students, Teachers
Age range
Age 17-18 (year 13)
Required Book here

Art has long been a topic on the agenda in the business world. Investors have always been drawn to the art market, and corporate collections acknowledge the potential for art to project power, wealth and status. Differences in artistic taste often provide individuals and organisations with the foundation of their brand image. None of these, however, require deep engagement with the work of art itself.

In this talk, art historian and teaching Curator Dr Jim Harris will argue that art can be useful to business and business leaders in ways that go beyond the adornment of corporate HQs or the massaging of corporate egos.