Multimedia

  • Multimedia elements and images can improve the look of your site, but may slow down the loading time of your pages. Think about the file size of your images. A smaller file size will enable your pages to download more quickly, especially for dial-up users.
  • As a general rule, multimedia files for moving graphics, audio, audio/visual or interactive content should be backed up with an HTML version for users who cannot view the content in any of these formats.
  • If you are using PDF or other 'secondary formats' (secondary to the Web because they are not in HTML) as part of your web content, include a link to a site where users can download the necessary plug-in, such as a PDF Reader. Stick to well-known brands that users trust, and follow third party requirements to properly quote the trademarked names, for example,  Adobe® Acrobat® Reader.