Information Strategy

The needs of your audience should determine the content and design of your pages. Include words, phrases and images to which they can relate.

Presenting information

• Does your division have best practice guidelines for how to present information? Make sure that any documentation you write for your website is consistent with them and any University-wide rules or guidelines. For example, Web publishers in Central Administration and publishing to AdminWeb should be following the Central Administration Web Service guidelines.
• If your division makes use of a house style, ensure your pages follow it. Make sure it is circulated to everyone responsible for publishing on the site.
• Contact your Divisional Webmaster to find out more.

Official information about a department, college, body or service

• Ensure the information provided is accurate. Linking to central resources wherever possible will guarantee that information is kept up to date.
• Check that the appropriate body has approved the information.
• Request that a link to your information be included on other applicable websites/pages.
• Clearly indicate if the pages contain unverified information, or are still being developed and therefore may change.

Indicate responsibility

• The date of creation/modification and the job title or department of the page author should be indicated, if appropriate, to identify who is responsible for the content.

Forward links

• Be aware that if you include a page link to another Web page, some readers may take it as an endorsement of its content.