Web
Images
Here are a few points to bear in mind when using images on the web.
- Excessive graphics may cause annoyance to your users or hinder their navigation. A good website is uncluttered and simple to use.
- Think how your pages will appear to someone who has set their screen to ‘text only’ or is using screen reader software.
- Use descriptive text in the ALT field of an <IMG> tag.
- Ensure that you have a clear idea of what you want your images to look like and how they will benefit your target audience, as graphics and images can be time consuming and costly to create.
- Think about the file size of your images. A smaller file size will enable your pages to download more quickly, especially for dial-up users.
- It may be worth providing 'thumbnail' links to any full-size images.
- Images intended for print don't always look good on the web.
- When using images of people, you should get their consent first, especially if you are going to be using a caption identifying them.
- The copyright of a photographic image belongs to the photographer. But if he/she has been commissioned to take private or domestic photos then the person who commissioned them has the right to prevent copies being issued to the public. You may find you need clearance from the photographer and/or the person who commissioned the image.
- Credit sources where necessary.
- Don't use photographs identifying children without permission.
