Conducting social science experiments on the Internet is becoming more popular because of its scalability, cost efficiency, and diversity of subjects. In recent years in particular, the development of new technologies has accelerated this trend. With these new technologies, scholars and practitioners are able to field online experiments through completely novel strategies, and also to collect behavioural data that were unimaginable a decade ago.
The workshop is designed to highlight and evaluate the range of new technologies that are being developed in order to implement experiments on the Internet. The conference will bring together leading experts from both academic and private sectors. A particular focus will be placed on new technologies for fielding online experiments, such as smartphones and employing crowd-sourced subject recruitments. Through three talks by leading experts in the fields and a number of presentations by scholars, the workshop provides an overview of developments in the field. At the same time, the workshop addresses questions practitioners commonly face. How can experiments administered on the Internet be designed so they approximate the controlled conditions of an experimental lab? How can different methods of implementing experimental interventions affect the external validity of inferences? What are the innovative strategies for ensuring true random assignment to treatment?