GDP and similar constructs are an essential part of discussions about what we can and cannot do to tackle social and environmental sustainability. But they can also be very destructive. In this public seminar, leading sustainability practitioners from companies such as UBS, Shell and PWC will present and lead a discussion on how the very way we think about finance and economics more generally affects business' responses to sustainability challenges. The seminar will be led by Julie Hudson CFA and Hubert Jeaneau of UBS. Every term, the fellows of the Smith School of Enterprise and the Environment's Business Fellows Programme hold a seminar on a key aspect of business and sustainability in the run up to the 2015 Climate Change Conference and the new Sustainable Development Goals. This is the fourth of a seven seminar series in which leading business practitioners debate the essential elements for business to contribute to a prosperous, sustainable society. Each seminar is led by which includes individuals from leading companies in finance, retail, manufacturing, food and drink, energy, accounting and consulting.