The place of country branding in public policy: a case study of Singapore | University of Oxford

The place of country branding in public policy: a case study of Singapore

Speaker
Buck Song Koh
Event date
Event time
17:30 - 19:00
Venue
Blavatnik School of Government
Radcliffe Observatory Quarter
Woodstock Road
Oxford
Oxfordshire
OX2 6GG
Event type
Lectures and seminars
Event cost
Free
Disabled access?
Yes
Booking required
Required

What role should the government and the civil service play in managing a country brand? What are the geopolitical, economic and social considerations at stake? Buck Song Koh, a Singaporean writer and brand consultant, examines these questions from both an insider and outsider perspective of the country brand of Singapore, regarded by many as a leading global city of Asia.