While the landscape of marketing is no doubt changing, the importance of cultivating and keeping diverse, creative talent remains as important today as it has been for centuries. This creative talent is at the heart of good marketing and no matter how the world shifts the consumption of media, creativity will remain key to making good ads.
FCB Worldwide CEO Carter Murray will discuss where he thinks the world of advertising is heading and how marketing is breaking new ground by sticking to the basics – awesome creative, great account management and a culture that allows it all to thrive.
The seminar will take place at Saïd Business School on 28 January 2016. Please arrive at the School from 5.15pm for a prompt 5.30pm start.
The talk will be followed by a short networking drinks reception until c19:30 hrs.