“She looked at him sweetly” / “She looked at him kindly”
What’s the difference between these two statements? The first is based on a metaphorical expression, while the second is based on a literal one.
Research shows that when native speakers, as well as language learners, read the first sentence, they engage more emotionally than when they read the second sentence. This discovery has dramatic consequences on political speech, marketing and other types of communication aiming to persuade.
Dr Francesca Citron (University of Lancaster) will address these questions and provide an overview of the latest scientific discoveries in the field, using examples taken from different languages.
Lunch will be provided from 12:30, the talk will start at 13:00.