Fundraising through Digital: How clicktivists, slacktivists and hacktivists are helping us beat cancer sooner | University of Oxford

Fundraising through Digital: How clicktivists, slacktivists and hacktivists are helping us beat cancer sooner

Michael Docherty (Cancer Research UK)
17:45 - 19:00
Mathematical Institute
Radcliffe Observatory Quarter
Woodstock Road
Oxford
Oxfordshire
OX2 6GG
Lectures and seminars
Free
Yes
Required

"Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. Our vision is to bring forward the day when all cancers are cured. Our work into preventing, diagnosing and treating cancer has helped double UK survival rates in the last forty years. Our ambition is to accelerate that progress so we see at least 3 in 4 patients survive cancer by 2034; the digital revolution playing an important role in helping us get us there. We will explore the work we’re doing to increase our fundraising impact through digital, how we’re opening up our research for the digital world to engage with, and what might come next!"

Free and all welcome, there will be a drinks reception after the talk.

Michael Docherty is Cancer Research UK’s Digital & Strategic Marketing Planning director. He’s been with the charity since late 2007, joining as Head of Online Marketing and later becoming Head of Digital before moving into the director role. In the last year Michael has continued to build digital capability into CRUK and drive the transformation of CRUK’s websites to make them robust, responsive, and above all, user-centric. Prior to CRUK Michael was a Group Marketing Manager at Telstra, Australia’s leading communications company, and has held various product and brand marketing roles at Yahoo!, Hutchison Telecoms & Fairfax Digital.