Advertising in the digital world | University of Oxford

Advertising in the digital world

Speaker
Miles Young
Event date
Event time
12:15 - 13:15
Venue
Saïd Business School
Park End Street
Oxford
Oxfordshire
Ox11HP
Event type
Lectures and seminars
Event cost
Free
Disabled access?
Yes
Booking required
Required

About the talk
Drawing on a long and successful career in the ad world, Miles Young cuts through the noise and offers up hard-won truths in his book 'Ogilvy and Advertising in the Digital Age'. Young will discuss how the digital age has radically altered our way of life, by creating new challenges and opportunities for advertising agencies and their clients.

About the speaker
Miles Young is the Warden of New College, University of Oxford and has focused his business career on advertising and marketing. Prior to joining New College, Young was Chairman and CEO of Ogilvy and Mather, a leading global communications network.

Miles was an undergraduate historian at New College, University of Oxford. He retains a strong interest in the issues facing developing countries, especially Asia.