Typography

The primary typeface for the brand for commercially printed materials is Foundry Sterling, which has been chosen for its clarity and readability.

This typeface should be used for brand level statements such as titling section and departmental names. It is to be used on all printed materials, for example leaflets and brochures. This is the highest level at which Foundry Sterling is used and consistency is important.

While six weights of the typeface are available, those shown right are recommended for use on branded items. Foundry Sterling Book, the text weight, is also available in italic.

Members of staff at the University can download Foundry Sterling Book for use in stationery templates from the Downloads section.

Others can purchase Foundry Sterling from The Foundry at:
www.foundrytypes.co.uk

Arial has been selected as the secondary typeface which should be used for internally produced communications, such as stationery and reports. This is the typeface which has been selected in consultation with the University’s Equality and Diversity Unit. 

Times New Roman is used for the body of letters and other wordprocessed documents. Arial can be used in place of Foundry Sterling in electronic templates only when Foundry Sterling is unavailable.

Foundry Sterling should be used for titling section and departmental names. Such titles should always be set in Foundry Sterling capitals and coloured Oxford blue when available. When on dark or dark photographic backgrounds the type should be white. The title should always be aligned left as shown on the right. Do not use ampersands within titles.

Capitals should always be slightly letter spaced and this can be defined as a tracking of 3pt in QuarkXpress®, 17pt in Adobe® programmes or 0.5pt in Word (character spacing).

The size of section or departmental names should relate to the size of the quadrangle. The principle is broadly that the capital height of the title equates to a 12th of the quadrangle height, or a 6th of the rectangle height. As a guide 34 point yields a capital height of a 12th when the quadrangle is 100% scale (or 100mm square).

Using this principle means that a simple calculation will lead to the correct type size (rounded up or down) when the brand marks are reduced or enlarged by percentage scale.

Section and departmental titles should align with the top of the brand mark wherever possible. Line breaks in titles will depend on available space and the discretion of the designer and editor.

Space between lines of capitals should exceed the width of the word space. Opposite is the size and leading relationship for a range of type sizes to achieve this consistently. It can be referred to for other uses of Foundry Sterling, as well as titles.