Sample publications

These examples show the correct use of the brand marks on a variety of items. From the top they show a letterhead and business card, a branded pen, a leaflet cover, a booklet cover and a web home page.

A note on backgrounds

It may be permitted to use the device without the reversal version keyline if the keyline appears too dominant on the page. However, the background must be light in tone and uncomplicated if photographic. On backgrounds that are complicated or can be described as middle or dark in tone, then the reversal versions must be used.

A note on web versions

Screen media versions of the brand marks should be in GIF format as that is the optimum format for presenting non-photographic images on the web. These files should always be generated using professional imaging software and the appropriate vector eps file as a source. The image should be generated at the size it is intended to appear on the web page.