Placement of the brand marks

From banners to brochures, it is essential that a consistent use of positioning and colour of the brand application is maintained.

The brand should always be reproduced from printer-ready artwork and not from photocopied or pre-printed material or be redrawn in any way. Manipulation of any part of the brand in a manner which would cause distortion is not allowed.

The quadrangle and the rectangle versions should be placed on the left or right of any format. Centre placing should generally be avoided. Top right placing of the quadrangle is preferred although there may be times when placement of the left is the only sensible option available.

The rectangle should be used where vertical space is restricted such as on a web page or a pen – two diverse examples. Although the applications of the brand marks require judgement by the designers, the quadrangle should always be the first option.

Exclusion zone: The brand is protected by an invisible exclusion zone within which no other graphic material than background should appear. This should be 0.3x (where ‘x’ is the height of the brand mark) for both the quadrangle and the rectangle.

The preferred distance from the cut or folded edge of any format to which the brand marks are applied is shown below. There may be instances where the brand marks need to be positioned closer or further from format edges, but this is the ideal.