The primary brand device

The quadrangle shown right is the primary version of the brand mark and always contains the logo and the University's name in the configuration shown. The word 'Oxford' is a specially drawn typeface, while all other type elements are set in the Foundry Sterling typeface (see Typography).

The positive version shown right is for normal use on white or light-coloured backgrounds and light, uncomplicated photographic backgrounds.

The minimum size for this version is where X=24 mm (or 24% scale).

The positive version shown above has been modified for use on dark or photographic backgrounds by the inclusion of a keyline, as shown right. This keyline has been set within the reversal version and should not be replaced by 'faux' versions using the positive brand mark detailed above.

The minimum size for this version is the same as detailed above, for the positive version.

Please do not use any reversal versions on light or white backgrounds.

There are small versions of the primary brand mark in which the elements have been specially emboldened for clear reproduction at small sizes.

The maximum size for the small version of the quadrangle is where X=23 mm (or 23% scale). The minimum size small version of the quadrangle is where X=15 mm (or 15% scale).

Please do not use any small versions over 23% scale.

There are small versions of the reverse version shown above. The same minimum and maximum sizes apply to these as to the small positive versions detailed above.

In print media where only black is available (such as press advertisement or black and white laser printing) it is acceptable to use the brand in black. However, it is important that the black artwork versions are used, as use of the Oxford blue artwork versions could result in a half-tone grey being produced.

Please note: do not print letterheads in colour on a laser printer or inkjet as the colour of the brand will not be right. Please print in black using the black artwork versions.