Branding toolkit

Incorrect use of the brand marks

The Quadrangle The Rectangle The Logo Placement

The effectiveness of the visual brand depends on its consistent application. Here are some examples of incorrect use of the brand marks which ultimately degrade the value of the brand.

Brand mark stretched

Do not 'bleed' the brand marks off the edge of formats.

Modified logos

  

Do not modify or create additional versions of the brand marks

Brand mark with elements

Do not add elements to the brand marks.

Brand mark with wrong colours

Ensure only the approved artworks and colours are used for the brand marks.

Brand mark stretched

Ensure the x/horizontal and y/vertical values match when importing the brand mark.

Modified crest

Do not use the positive versions on dark backgrounds.

Positive crest on dark background

Do not create additional versions of the logo.

Crest on complicated background

Please do not use the logo on complicated backgrounds.

See also

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